Marketing Monica Lewinsky

Reformation uses a beloved icon of redemption to remind women to vote—but, really, sell the feeling of it.

“Monica f*ing Lewinsky,” as the campaign put it. Image: Reformation

This week, the fashion brand Reformation launched a buzzy campaign with Monica Lewinsky to sell clothes and ostensibly remind women to vote. On the company’s website, Lewinsky is pictured in a bold cherry-red ensemble while striking a power pose. “You’ve got the power,” reads the accompa…