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The girlfriend gaze
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The girlfriend gaze

Calvin Klein's new campaign starring Jeremy Allen White understands a little something about the boyfriend experience, and about a woman watching a man who watches her.

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Tracy Clark-Flory
Aug 29, 2024
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TCF Emails
TCF Emails
The girlfriend gaze
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Screenshot: YouTube

He’s drinking coffee on a misty morning in the Los Angeles hills while shirtless and wrapped in a wool blanket. A cozy sip. Then he looks over at you. So begins a video from Calvin Klein’s new campaign starring Jeremy Allen White.

The brand’s Instagram account called it a “sun-drenched daydream.” Indeed, the whole ad seems shot throug…

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